Search volume

Keyword tools estimate it, and each tool shows a different number. Many clear, narrow searches show only "0–10" or "10–100" a month, yet the people searching them may be ready to buy.

Do not skip low-volume keywords. Ten searches a month from buyers with your exact problem can beat 10,000 from people just browsing, which is why an alternatives page can pay off. Weigh volume against keyword difficulty, and check real numbers in Google Search Console once pages are live. When you find keywords for SEOsoon, start from your buyer's problems.