Keyword

Keywords can be short, like "CRM", or long, like "simple CRM for a two-person agency". Long ones get less search volume, but the person knows more about what they want. They also tend to have lower keyword difficulty.

Start with long keywords that match a problem your product solves. Write one useful page a day, each for one keyword, and answer the question in the first lines. Pages that do not help count as scaled content abuse. Find the words buyers use in customer interviews and in Google Search Console. Find keywords for SEOsoon with free tools.