Search and AI
Keyword
A keyword is the words people type into a search engine when they look for something.
Keywords can be short, like "CRM", or long, like "simple CRM for a two-person agency". Long ones get less search volume, but the person knows more about what they want. They also tend to have lower keyword difficulty.
Start with long keywords that match a problem your product solves. Write one useful page a day, each for one keyword, and answer the question in the first lines. Pages that do not help count as scaled content abuse. Find the words buyers use in customer interviews and in Google Search Console. Find keywords for SEO with free tools.
Go deeper
- How to find keywords for SEOFind keywords for SEO when every tool says 0: collect 300 phrases your buyers type from Google suggestions, forums and a free tool, keep the 100 a new site can win with one page each, add 5 new ones every day, and add Search Console's real queries every Sunday.
- How to write a blog post that ranks on GoogleWrite a blog post that ranks on Google: read the top 5 results for your keyword, add one thing only you know, let AI draft from your notes, check every fact, link it from 3 of your pages, publish 1 a day, and count posts with impressions every Sunday.
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