Click-through rate (CTR)

If 1,000 people see your ad and 15 click, your CTR is 1.5%. The same idea works for results on a SERP, emails and posts. Google Search Console shows the CTR of your pages in Google search.

A low CTR usually means the ad creative or title did not speak to the person. A high CTR with no sales means the page after the click is the problem, so fix the page before you spend more. Watch CTR next to CPM and cost per click.