Ads
Click-through rate (CTR)
Also called CTR.
Click-through rate (CTR) is the share of people who saw a link, ad or search result and clicked it.
If 1,000 people see your ad and 15 click, your CTR is 1.5%. The same idea works for results on a SERP, emails and posts. Google Search Console shows the CTR of your pages in Google search.
A low CTR usually means the ad creative or title did not speak to the person. A high CTR with no sales means the page after the click is the problem, so fix the page before you spend more. Watch CTR next to CPM and cost per click.
Go deeper
- How to fix ads that get clicks but no salesD2CFix ads that get clicks but no sales: check your ad orders are counted, put five numbers from click to order in one sheet to find the step that leaks, fix clicks that never land, the product page and checkout surprises, then run the next test at the same limit and raise 20% or stop.
- How to test Facebook ad creativesD2CTest Facebook ad creatives on a small budget: give each new ad one stop line of 3 times what an order leaves, up to half your 14-day round, run 2 at a time in Meta's creative testing tool inside the campaign that sells, make 4 new ads a day and post the best free, and every Sunday keep only those Shopify shows selling at or under break-even.
- How to make an article rank higher on GoogleMake an article rank higher on Google: list the articles Search Console already shows at position 8 to 20, update 1 a day in about an hour with a title that answers the search, what the top 3 results miss, proof only you have and 3 internal links, and compare each one's numbers 4 weeks later every Sunday.
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