Strategy
Marketing channel
A marketing channel is a place or method you use to reach buyers, such as cold email, LinkedIn, search or ads.
Each channel has its own rules, costs and speed. Cold email can bring conversations in days. SEO can take months, then keep bringing visitors for a long time. Ads bring traffic fast but cost money on every click.
Pick two channels for your go-to-market plan, where your buyers already spend time, and go big in them: 100 messages or 2 posts a day, not a little of everything. Use attribution to see which works. Choose your marketing channels for your kind of business.
Go deeper
- How to choose marketing channels for a SaaS startupSaaSChoose marketing channels for a SaaS startup: list 10 places your buyers already look, test 3 for 4 weeks with a pass mark, then double down on what brings active users and drop the rest.
- How to choose marketing channels for a B2B companyB2BChoose marketing channels for your B2B company in 6 weeks: ask five buyers where they look, test two channels next to your outreach, and keep the one with the most conversations per hour.
- How to choose marketing channels for an ecommerce brandD2CChoose marketing channels for your ecommerce brand: check whether shoppers already search for what you sell, test 3 channels at full volume for 4 weeks, and keep what brings orders from strangers.
- How to choose marketing channels for an agencyAgencyChoose marketing channels for your agency: ask your clients where they looked, test 3 places for 4 weeks at full volume next to your outreach, then double the one with the most calls per 10 hours.
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