Social and community
Micro-influencer
A micro-influencer is a creator with a small, loyal following in one topic, far smaller than a celebrity's.
Their followers trust them, and many charge little or will post in exchange for free product. Most focus on one niche, like running or home coffee, which helps a D2C brand reach the exact people who buy.
Contact 100 a day, the same way as a cold email: personal, short, one clear offer. Ask for honest posts, and reuse them as user-generated content and social proof on your site. Find micro-influencers who already post about your problem.
Go deeper
- How to find micro-influencers for your brandD2CFind micro-influencers for your brand with no budget: write 20 words your buyers use, add 100 creators a day from Instagram, TikTok and Shopify Collabs who pass a 2-minute check, send each a personal message offering a free product with no promise to post, ship up to 10 a week with their own code within the FTC rules, and count posts and orders every Sunday.
- How to get UGC for your brandD2CGet UGC for your store without a budget: write a 20-second video brief, ask every buyer for a phone video, send 100 personal messages a day offering a free product for an honest video, get a written yes for posts and for ads, and test the top 3 as ads every Sunday.
- How to get TikTok Shop affiliates to postD2CGet TikTok Shop affiliates to post: set a 20% commission with free samples and sample rules today, find and invite 100 creators a day who already use products like yours on camera, send every sample with a one-page brief and follow up until the video is live, and count videos and orders per creator every Sunday.
What links here
- How to get your first sale on EtsyD2C
- How to get your first sales on ShopifyD2C
- How to launch a D2C brandD2C
- How to launch a product on AmazonD2C
- How to get TikTok Shop affiliates to postD2C
- How to get UGC for your brandD2C
- How to get your first product reviewsD2C
- How to make a new store look trustworthyD2C
- How to start an affiliate program
- How to sell on TikTok ShopD2C