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Social proof
Social proof is evidence that other people use and like your product, such as reviews, testimonials, customer logos or user counts.
People trust a product more when they see that others like them chose it. Strong proof is specific: a named person, their role, and a result in their own words. "Great tool!" from "John" does little.
With 0 to 2 customers, collect what you can: beta user quotes, user-generated content, posts by micro-influencers, or a short case study of one project. Put it next to your call to action on your landing page. Collect testimonials from every happy user.
Go deeper
- How to collect testimonialsCollect testimonials with one or two customers: gather the praise you already have, ask every customer 3 short questions at their first result, offer free use for honest feedback in 100 personal messages a day, turn each answer into an approved quote within the FTC rules, and count testimonials every Sunday.
- How to write a case studyWrite a case study with one or two customers: ask every customer today with three ways to be named, hold a 25-minute recorded interview, let AI draft one page from the transcript, get written approval, then send it in 100 personal messages and 2 posts a day and count the calls it brings every Sunday.
- How to get your first product reviewsD2CGet your first product reviews on a new store: ask every buyer at the right time, send free products to people who fit your buyer for honest reviews within the FTC rules, and count new reviews every Sunday.
- How to make a new store look trustworthyD2CMake a new store look trustworthy before it has reviews: put your name, face and contact details on it, connect your own domain, put delivery and returns next to the Add to cart button, ask 100 people a day what would stop them buying, and fix the top reason every Sunday.
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