Search and AI
Schema markup
Also called Structured data.
Schema markup is code that labels what a page contains, such as a product, price or review, so search engines can read it.
It uses the schema.org vocabulary. Google recommends the JSON-LD format, a small script block in the page. It can make a page eligible for rich results, like stars or prices in search, but Google does not promise to show them.
Add Organization markup to your homepage and Product markup to product pages. Many site builders add some for you. It helps search engines understand your pages, though AI Overviews do not require it. Pair it with llms.txt and good SEO basics when you add schema markup.
Go deeper
- How to add llms.txt and schema markupAdd llms.txt and schema markup in about an hour: check what your site builder already made, put Organization markup on your home page and the right markup on each kind of page, publish a short llms.txt, test each new page's markup the day you publish it, and fix errors every Sunday, knowing Google ignores llms.txt for its AI answers.
- Technical SEO checklist for a new websiteRun the technical SEO checks that matter for a new website in one afternoon: turn off every setting that hides it, check Google sees your words, one secure address, your sitemap in Google and Bing and a free crawl with 0 errors, then test each new page the day you publish it and the whole site every Sunday.
- How to do SEO for a Shopify storeD2CDo SEO for your Shopify store with a few products and no budget: check Google can see your store, give every product and collection page one phrase shoppers type, publish 1 buying-question page a day on your Shopify blog, ask 20 sites a day for a link, and check Search Console every Sunday.
What links here
Sources
- Introduction to structured data markup in Google Search, Google Search Central, checked 24 September 2026
- AI features and your website, Google Search Central, checked 24 September 2026
Last checked 24 September 2026.