Outreach and sales
Warm outreach
Warm outreach is contacting people who already know you, such as friends, past colleagues, clients or followers.
They are more likely to answer than strangers. You are not asking them to buy. You ask for advice, an intro to someone who fits, or an honest opinion. Many first customers come from this circle or the people it leads to.
List everyone you know, often 200 people or more, and message each one personally. Ask who they know that fits your ideal customer profile. Log every answer in your CRM, send a follow-up, then move on to cold email. It is often the fastest way to get your first B2B clients.
Go deeper
- How to get your first B2B clientsB2BGet your first B2B clients once your own contacts run out: ask everyone you know for one introduction, add 100 named buyers a day, send 100 short personal messages a day from a safe email setup, quote the same day, and count conversations and orders every Sunday.
- How to get your first client as a marketing agencyAgencyGet your first client as a marketing agency with no case studies: write one offer with a paid first month, ask everyone you know for an introduction, send 100 personal messages and 20 answers a day, send a proposal the same day as every call, and count calls and clients every Sunday.
- How to get beta users for your startupSaaSGet beta users for your startup who have the problem and will pay: write a 4-week beta deal with an end date and a founding price, send 100 personal invites and 20 answers a day, set up every beta user on a 20-minute call and watch, count who used it every Sunday, and ask every active beta user to pay at the end.
What links here
- How to cold call past the gatekeeperB2B
- How to create a B2B lead list for free
- How to do LinkedIn outreach
- How to find a decision maker's email addressB2B
- How to warm up an email domain for cold email
- How to write a cold email
- How to make short-form videos for your business
- How to start a YouTube channel for business
- How to build an email list for free
- How to fix a SaaS launch that got zero signupsSaaS
- How to get beta users for your startupSaaS
- How to get customers online for free
- How to get your first 100 SaaS usersSaaS
- How to get your first B2B clientsB2B
- How to get your first client as a marketing agencyAgency
- How to get your first sale on EtsyD2C
- How to get your first sales on ShopifyD2C
- Why no one is buying your product, and how to fix it
- How to announce a new business on social media
- How to build a waitlist before you launch
- How to launch a B2B productB2B
- How to launch a D2C brandD2C
- How to launch a product on AmazonD2C
- How to create an ideal customer profile
- How to do customer interviews
- How to validate a business idea without spending money
- How to do account-based marketingB2B
- How to get clients from networking eventsB2B
- How to set up referral partnerships
- How to collect testimonials
- How to get Google reviews for your business
- How to get your first product reviewsD2C
- How to make a new store look trustworthyD2C
- How to start a referral program
- How to start an affiliate program
- How to respond to an RFPB2B
- How to sell to enterprise clients
- How to set up a Google Business Profile
- How to build in public on XSaaS
- How to get your first 1,000 followers
- How to grow on LinkedIn as a founder
- How to promote your business on InstagramD2C
- How to write a LinkedIn profile that brings in clients
- Instagram post ideas for a marketing agencyAgency
- LinkedIn post ideas for B2B companiesB2B
- Social media post ideas for SaaS companiesSaaS